You're one
of the first.
You're holding one of the first 500 bottles of Breathe ever made, before anyone in the world can buy it. Cody recorded something for you.
Straight up.
I sent you one of the first bottles of Breathe before it's for sale anywhere. Not a sample. The real thing, one of only 500 that exist. Here's the ask: take it, train with it, and see for yourself before you say a word. Breathe goes public September 1. You're not promoting a launch. You're the reason there is one.
Cody, founder of BRED
Early August
You're holding it. One of the first 500 ever made.
Right now
Not for sale. Nobody can buy Breathe yet.
September 1
Breathe goes public. Launch day.
Four things worth filming
Use it first. Then pick one. Make it about you, not the bottle. Keep it real.
The breath test
One full breath on camera today. Another after two weeks. Post both and let your lungs make the argument.
The set that broke you
Film the round, sprint, or last set where your wind always quit. Then tell us how it went this time.
First cap, no filter
Film the very first time you take it. Whatever your honest reaction is, leave it in.
Your morning, 30 seconds
Show the routine Breathe is now part of. Real, not staged. The grind men recognize.
TAG @livebred · #bredforthis
Send anyone curious to livebred.com to join the waitlist.
Steal this caption
Copy it, make it yours, tag us.
Got my hands on @livebred Breathe before it's even for sale. Your wind is the thing that quits before your legs do, and nobody trains it. Two weeks in and I'm paying attention. Goes public September 1. Get on the list at livebred.com. #bredforthis
September 1. We go loud together.
Launch day is one shot. When Breathe goes public on September 1, we want all 100 of you posting the same day. Not a favor. A moment. You were here before the world was. On the first, let them catch up. Point everyone to livebred.com.
SEPTEMBER 1, 2026 · #bredforthis